About
My work sits at the intersection of strategy, storytelling, and execution — supporting organizations that need focus, credibility, and follow-through.
Experience and approach
I’m a communications strategist and writer who helps organizations define priorities and carry communications work through execution with precision.
My work spans higher education, law, entrepreneurship, and corporate environments. I partner with teams on communications strategy, website redesigns, editorial and social media planning, and digital storytelling — combining big-picture thinking with hands-on execution to support high-stakes work and real-world goals.
How I work
Strategy first
I start by clarifying goals, audiences, and constraints, then translate that understanding into a practical plan with clear priorities, messaging, and deliverables.
Collaborative by design
I work comfortably across units and disciplines, guiding stakeholders through review cycles and keeping projects moving without unnecessary friction.
Working within existing systems
I’m comfortable working within the systems organizations already use and adapt quickly to new tools when projects require it, including content management platforms such as WordPress and Drupal, standard collaboration tools like Microsoft Office and Google Workspace, as well as project management tools including Asana and Trello.
Results-driven, with measurement built in
Every project begins with a shared definition of success. Alongside strong writing and strategy, I build in practical metrics and regular check-ins to understand what’s working, adjust as needed, and improve performance over time.
How measurement shows up in practice
Define success early. We align on goals, audiences, and a focused set of metrics that fit the project and your capacity.
Track and refine. I review performance regularly and adjust messaging, format, or channels as needed.
Optimize thoughtfully. Small, data-informed changes help communications stay effective without adding excess complexity.
Selected clients and roles
I partner with organizations navigating nuanced missions, multiple stakeholders, and high standards for accuracy and credibility.
- Research universities and academic units — communications strategy, website redesigns, editorial planning
- Law schools and clinical programs — messaging strategy, storytelling, stakeholder communications
- Mission-driven and advocacy organizations — content development, digital communications, and campaign support
- Corporate and agency environments — integrated marketing programs, digital initiatives, and performance optimization
- Long-term institutional partnerships, including Cornell University and Cornell Law School
Let’s talk
If you’re looking for a thoughtful communications partner who understands complex initiatives and can carry it through to completion, I’d be glad to connect.
Initial conversations are exploratory and focused on understanding goals, constraints, and timelines.