Services
Strategic communications, editorial expertise, and project leadership for organizations that need alignment, credibility, and follow-through and want a partner who can carry work from planning through execution.
How engagements typically begin
Most engagements begin with strategic planning, then expand into writing, project management, or website work as priorities become clearer. Some clients engage me for targeted support; others partner with me across multiple phases of work.
Strategic planning
Alignment before execution.
I help organizations define what they need to communicate, who they need to reach, and how to move from ideas to action — grounded in mission, goals, and real-world constraints. Strategic planning often sets the foundation for writing, project management, or web work that follows.
What this includes:
- Communications audits and message refinement
- Strategic plans aligned with institutional priorities
- Stakeholder and audience mapping
- Campaign planning for initiatives, launches, or moments of change
- Advising leadership and cross-functional teams
Selected examples: Cornell Law School Clinical Program, Path2Papers
Often paired with: Editorial support and project management.
Project management
From concept to completion.
I manage multi-stakeholder communications projects, keeping work on track, on time, and aligned with strategic goals. This is especially valuable when teams are stretched or initiatives carry high visibility.
What this includes:
- Project planning, timelines, and workflows
- Coordination with internal teams and external partners
- Managing reviews, approvals, and revisions
- Translating strategy into actionable deliverables
- Oversight from kickoff through launch
Selected example: Einhorn Center video series
Often paired with: Strategic planning and editorial execution.
Editorial support
Thoughtful, credible storytelling across platforms.
I help organizations shape complex ideas into clear, compelling stories that resonate with audiences and reflect institutional values. Editorial support often extends across multiple formats and phases of a project, rather than living in isolation.
What this includes:
- Long-form feature and news writing
- Social media planning, writing, and posting
- Case studies, impact stories, and white papers
- Editorial calendars and content planning
- Editing and refinement of existing materials
Selected examples: Cornell Law School Clinical Program, Wharton Impact
Often paired with: Strategic planning and website content.
Website content
Purpose-built content that supports your goals.
I plan, write, and organize website content so it clearly communicates who you are, what you do, and why it matters. Website work can range from targeted page rewrites to full content planning and restructuring.
What this includes:
- Website content strategy and information architecture
- Writing and editing page-level content
- Content refreshes and reorganizations
- Collaboration with designers and developers
- Ensuring consistency across voice, messaging, and structure
Selected examples: Cornell Military Community, Path2Papers
Often paired with: Strategic planning and editorial support.
How clients typically work with me
Clients often engage me to develop a strategic communications plan and then partner with me to carry that plan through implementation — including writing, project management, and ongoing content support.
Others bring me in during periods of growth, transition, or high-visibility initiatives, when experienced support and steady execution matter most.
Typical engagements include:
- Developing a strategy and implementing it across channels
- Supporting communications teams with editorial and content execution
- Leading multi-stakeholder projects from kickoff through launch
Get in touch
If you’re navigating a complex communications project — or need experienced support to bring focus and follow-through to important work — I’d be glad to talk through what support would be most useful. Initial conversations are exploratory and focused on understanding your goals, constraints, and timeline.